Rolling in the Deep

The Titanic would have been a very different film if the ship had a Roll Tube. The device is a pretty inconspicuous looking contraption that holds multiple hydrophobic foam boards that expand and inflate on contact with water. Ideal for when many lives need to be saved. All you have to do is pull out the foam boards and throw them in the water. The moment they touch water, they puff up and become highly effective flotation devices.

Take that Rose! Jack lives!!

Designer: Chanyeop Jeong

Author: Sarang Sheth

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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