The Roly-Poly Toothpaste

Radhika Seth

12 years ago

Recent toothpaste packaging design concepts have always focused on how to get the maximum squeeze out of a tube. The Roly-Poly Toothpaste is no different. Its designed on the lines of the namesake toy and is intended keep the body of the toothpaste in such an alignment that it stays upright. Take a look at the details to see how it functions….

Designers: Jung ho Kang & Hyun woo Kim

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Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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