The Pure Spray

I have seen little redesign in the field of spray bottles in terms of their functionality. Yes, bottles have seen some action but the spray mechanism hasn’t. The Pure Spray Bottle is a refillable spray bottle that challenges the functional design and offers a solution in a very intriguing form. Refinements in form of the innovative lever and flexible plastic in place of mechanical joints, adds to the difference.

• The white color offers an additional expression that differentiates Pure even further from other brightly colored bottles.
• The outlet on the bottle rotates to switch between three modes: off, spray, and squirt.
• The iris of a camera lens inspired the design of the outlet.
• Pure is refillable and the user can create more cleaning solution using tap water with a system of concentrate pills that are sold separately.
• The pill is punctured when Pure is closed again.

The Pure Spray Bottle is a 2013 Red Dot Award: Design Concept winner.

Designer: Manuel Perez Prada for Ziba Munich

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Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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