Fine Line Displayed

The M-Phone is a unique concept where the display real estate that can give the iPhone 5 a run for its money. However unlike the iPhone, there is a fine metal band that divides the display into two. The band slides up and down and depending upon the usage, it transforms one end into a keypad, gaming control or media controls. People were skeptic if a long slender display will go down well with mobile phone users. Given the way Apple is laughing all the way to the bank right now, such radical and elegant design concepts are the next step in evolution.

M-Concept is a 2012 iF Design Talents entry.

Designer: Su Meixian

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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