Yanko Design

When Colors Speak For Kids

Feelor Touch the Color is a color pencil set that comes with a specialized character-form on the head. It’s intended as a teaching aid for blind, preschool children, who are able to grasp concepts of shapes better than mere words or Braille. For example, if they are to color their page a particular color say red; they pull out a pencil with the head shaped as an apple, because apples are red. Likewise a chic stands for yellow, clover for green, and so on…

This retractable lead pencil has a button on its side to pull the lead out or in and is ergonomically designed for a better grasp. The idea behind the project is nice, and the designing has been kept simple and easy for small children to understand. I think blind people have heightened senses, so touching and feeling for objects comes naturally for them. However, only the research experts in this field will be able to give us a proper verdict on the Feelor’s feasibility and acceptance.

Designer: Noh Ji Hun

Radhika Seth
Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.
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