There was a time when the only people you would see carrying around Polaroid cameras were the hipster film or art students or the always-on-a-nostalgic-trip enthusiasts. But now, analog cameras have become part of the lives of those who are into photography or those who just like collecting printed photos to tuck into their journals or cork boards.
Polaroid is one of those brands that has really gotten into this whole analog-digital hybrid lifestyle by consistently releasing new products that the market gobbles up. Their latest release is the Polaroid Go Generation 3, the newest iteration of this product line that brings exciting new features, fresh vibrant colorways, and even more ways to capture those memories.
Designer: Polaroid
This new version of this beloved Polaroid camera offers several new things that collectors and enthusiasts will enjoy. The biggest upgrade is that the new polycarbonate optic brings you sharper and clearer photos. I know the lo-fi nature of a lot of these analog cameras is part of the appeal, but of course, sometimes you’d still want to have something that has higher quality.
This camera, which is the world’s smallest instant analog one, now also has a better Xenon flash which performs better than the LED flashes on modern cameras when taking low-light photos. It is also able to handle lens flaring better, and the selfie mirror now also has less glare.
For collectors who are focused on the design of the camera itself, this version comes in five new vibrant colors: purple, teal, light blue, black, and white. Personally, I can’t wait to have the purple one and carry it around with its pocket-friendly dimensions.
Another upgrade worth getting excited about is the improved viewfinder. The new wider design with its elongated eyepiece lets you see your full composition comfortably, with no more awkwardly pressing your face against the camera just to frame a shot. It is a small but impactful change, especially when you’re trying to capture a spontaneous group moment and need to get the framing right on the first try. No more accidentally cut-off heads or missed expressions.
What also stays from the previous generations, and that is very much a good thing, are the beloved shooting modes. Use the self-timer for those full-group shots where everyone actually needs to be in the frame, or activate the double exposure mode for dreamy, creative layered shots that give your photos a truly artistic edge. Flash control is also all handled through a single button, keeping the whole experience intuitive and fuss-free. It is simple, fun, and exactly the kind of energy you want from a camera this size.
And for those who still want a little digital in their analog life, the Polaroid Go Gen 3 pairs nicely with the free Polaroid app. You can scan your prints and share them online, so you truly get the best of both worlds. The physical photo to stick on your wall, tuck into your journal, or swap with a friend, plus a digital copy ready to share whenever you feel like it.
The rechargeable lithium-ion battery holds up impressively too, giving you up to 15 film packs per charge, more than enough for a full weekend getaway or a long day of adventures without worrying about it dying on you at the worst possible moment. And at just $89.99, it is an accessible and very giftable entry into the world of instant analog photography.
Whether you are a die-hard Polaroid collector, a photo journaler, or someone who simply wants to step away from the overly curated world of digital photography and capture something real and unfiltered, the Polaroid Go Generation 3 is worth every penny. It is small enough to slip into a bag, beautiful enough to show off, and capable enough to make your memories look genuinely great. Big energy in the tiniest package, and honestly, is there anything more Polaroid than that?
