Most concept designs exist to generate buzz, collect awards, and then quietly disappear. The BeoLens Horizon, a projector concept imagined by French industrial designer Baptiste Baumeister, feels different. It feels like a glimpse into a future that Bang & Olufsen should absolutely be building right now.
If you’re not familiar with B&O, the short version is this: the Danish audio brand has been setting the benchmark for luxury consumer electronics since 1925. Their products don’t just sound good; they’re designed to be desired as objects. The BeoSound Shape, the BeoVision Harmony, the Beosound Theatre, all of them treat your living room like a gallery wall. Baumeister clearly understands that DNA, and with BeoLens Horizon, he runs with it in a direction that feels genuinely exciting.
Designer: Baptiste Baumeister
The design comes in two distinct configurations. The first is a horizontal, low-profile unit that sits flat on a surface like a refined soundbar crossed with a Scandinavian jewelry box. The second is a taller, cylindrical form that reads more like a speaker column or a sculptural object you’d place on the floor. Both share the same material vocabulary: light ash wood, brushed gold-toned aluminum, and tightly woven acoustic fabric in warm grey. It’s the kind of material combination that makes you think of an architect’s weekend house rather than a tech showroom.
The horizontal unit is particularly interesting because of how it conceals the projector itself. A wooden slat panel sits on top, almost like a miniature version of those slatted screens you see in high-end Japanese interiors, and the lens assembly slides out from beneath it. The 4K projection capability is written right into the design, quietly labeled without fanfare. There are no aggressive vents, no branding that screams for attention, no black plastic anywhere. It’s restrained in a way that feels almost provocative in a market where most projectors try hard to look “cinematic” and end up looking aggressive instead.
The controls are worth noting too. Rather than a touchscreen or a button cluster, Baumeister places minimal icon-etched controls directly into the wood panel. A Bluetooth symbol, a pair of directional arrows, a power circle. They’re barely visible until you know to look for them, which feels very much in keeping with how B&O has always approached interaction design, treating it as something that should feel intuitive and slightly magical rather than mechanical.
Looking at the exploded view of the horizontal model, you can see just how much thought went into the layering of components. The speaker array sits sandwiched between the wood base and the metal-framed top, with the projector mechanism occupying the central cavity. It’s genuinely elegant engineering, even if this is still a concept. Baumeister also developed a series of small-scale physical prototypes exploring the form from different angles, which you can see in a lineup of matte black study models. That process matters. It tells you this isn’t just a pretty render; it’s a design that was worked through with real hands.
Here’s my honest opinion: the TV industry has been coasting on size for years. Bigger screens, thinner bezels, more pixels. But the BeoLens Horizon asks a more interesting question. What if the device itself was worth looking at even when it was off? What if the experience of owning the hardware was part of the experience of using it? These aren’t new ideas in the B&O world, but a projector built around this philosophy feels like a genuinely fresh proposition, especially as ultra-short-throw technology continues to improve.
Baumeister is a young designer out of Strate, a design school in Lyon, and BeoLens Horizon joins a portfolio that already shows a real feel for the intersection of material craft and technology. Whether Bang & Olufsen ever picks this up or not, the concept makes a compelling case that the future of home cinema doesn’t have to look like a gadget. It can look like something you actually want to live with.
