There are collaborations that make you nod and think, “that makes sense.” And then there are collaborations that make you stop mid-scroll, squint at your screen, and laugh out loud before you inevitably want the thing. Lidl and Nik Bentel’s new Trolley Bag is firmly in the second category.
If you missed the chaos last year, here’s a quick recap: Nik Bentel is a New York-based designer who has built a career turning completely ordinary objects into pieces that live somewhere between fashion, sculpture, and a really good joke you can carry. His portfolio includes pasta boxes reimagined as bags, a lopsided coffee mug, and a steel musical ball. So when Lidl, the German budget supermarket chain, came calling for a second collaboration, it was never going to be boring. Their first project in 2024 was the Croissant Bag, a leather handbag shaped like a croissant tucked inside a replica of a Lidl bakery bag. It sold out in two minutes. Two minutes.
Designers; Nik Bentel x Lidl
So the question everyone has been asking since is: what does the second act look like? The answer is the Trolley Bag, and it’s exactly what it sounds like. Fabricated from industrial stainless steel, the bag is a miniaturized, wearable version of the Lidl shopping trolley. It keeps the cart’s recognizable grid structure, the tubular handlebar finished in Lidl’s signature yellow and blue, and even comes with a trolley coin keychain fob that actually works on real Lidl shopping carts in store. A detachable chain strap lets you wear it over the shoulder. It comes packaged with a dust bag and a gift box. It’s ridiculous. It’s brilliant. It’s possibly both at the same time.
What makes this collaboration land is the way Bentel thinks about the objects he chooses to reinterpret. He isn’t just slapping a designer name on something random for the sake of going viral. The shopping trolley caught his attention for a specific reason: the metal grid, the wheels, the child seat. It’s instantly recognizable anywhere in the world, purely utilitarian, never designed to be beautiful but accidentally achieving it anyway. When something is that optimized for function, it becomes timeless. That’s not the thinking of someone chasing a moment. That’s an actual design philosophy.
Lidl, for its part, seems to genuinely understand the assignment. Joanna Gomer, Lidl’s Marketing Director, described the Trolley Bag as “a reimagination of an everyday shopping essential designed for working not just the runway, but the aisles too.” There’s a knowing wink in everything about this collaboration, and yet it never tips over into being dismissive of its own concept. It takes the absurdity seriously, which is exactly what makes it work.
The bag made its debut around London Fashion Week, unveiled at a special Lidl Fresh Drop pop-up at 19 D’Arblay Street in Soho. The event ran on February 20 and 21, and to score the bag, attendees had to try their luck on a custom-built fruit machine. Because of course they did. A ballot opened on February 26 via Nik Bentel’s website for anyone who couldn’t make it in person, though entering doesn’t guarantee you one. And here’s the detail that makes the whole thing even more surreal: the bag is free. You read that right. One of the season’s most talked-about accessories comes at no cost, which may be the most Lidl thing about any of this.
It’s worth stepping back and appreciating what Lidl is pulling off here. Budget supermarkets getting in on fashion season used to be a novelty stunt. Now it feels like a legitimate creative strategy. Bentel’s work gives the brand a credibility that no amount of traditional advertising could buy, because the objects themselves start conversations. You see someone carrying a stainless steel shopping cart on their shoulder and you have to ask about it. That’s the real magic of the Trolley Bag. It doesn’t just sit at the intersection of design and everyday life. It points at that intersection and asks why we ever thought the two were separate in the first place.
