Aram just dropped something special for design collectors: an exclusive limited edition of Eileen Gray’s iconic Bibendum chair, released to celebrate the 100th anniversary of its 1926 debut. This isn’t your standard reissue. This is a numbered, centenary edition of one of modernism’s most distinctive pieces, and it’s the kind of release that serious furniture enthusiasts have been waiting for.
The Bibendum chair has always been a statement maker. With its plump, upholstered cushions stacked like inflated tubes and cradled by a sleek chromium-plated steel base, it looks like the Michelin Man decided to become furniture. Gray herself named it after Bibendum, the tire company’s puffy white mascot, because the resemblance was too perfect to ignore. But what started as a cheeky observation became one of the most recognizable silhouettes in design history.
Designer: Aram and Eileen Gray
Now, a full century after Gray first created this rebellious piece, Aram is honoring the milestone with a limited production run that’s already generating buzz among collectors. The centenary edition represents something rare in the furniture world: a chance to own a specially designated version of an icon, not just another reproduction. At £6,750, it’s positioned squarely in the collector’s market, where provenance and exclusivity matter as much as the design itself.
What makes this limited edition significant goes beyond the anniversary stamp. Gray’s original vision was uncompromising. When she met with Zeev Aram in the 1970s to approve contemporary production of the chair, she demonstrated exactly how exacting her standards were. After sitting in the prototype, she paused, considered, and declared it needed to be precisely two centimeters wider. Not roughly wider. Not “a bit more comfortable.” Exactly two centimeters. That level of perfectionism is built into every Bibendum, and this centenary edition carries that legacy forward.
The chair’s history adds layers to its collectibility. It made its debut in Gray’s design for Madame Mathieu-Lévy’s Rue de Lota apartment, sharing space with Gray’s famous Brick screen and an extraordinary glass floor lit from beneath. When L’Illustration magazine photographed the apartment in 1933, the Bibendum commanded attention among an entire room of daring modernist pieces. It wasn’t just furniture. It was a statement about rejecting the hard-edged machine aesthetic that dominated the era.
That’s part of what makes this limited edition so compelling right now. We’re in another moment where design trends lean heavily toward minimalism and restraint. The Bibendum’s generous curves and unapologetic presence offer a counterpoint. It refuses to disappear into a room. It anchors it. The tubular steel base keeps it grounded in modernist principles, but those voluptuous upholstered cushions deliver comfort that feels almost decadent.
For collectors, limited editions like this serve multiple purposes. There’s the obvious appeal of scarcity. Numbered pieces from a commemorative run will always carry different weight than standard production models. But there’s also the narrative value. This chair tells a story about a woman designer who pushed boundaries in a field dominated by men, who insisted on curves in a world obsessed with angles, who believed comfort and beauty didn’t have to be mutually exclusive.
Gray’s career spanned lacquerwork, rug design, furniture, and architecture. The Bibendum embodies her refusal to be categorized or constrained. It’s modernist but not austere. It’s luxurious but not fussy. It’s sculptural but supremely functional. That complexity is what keeps it relevant a century later.
The standard Bibendum continues to be available in various leathers or wool felt, with polished chrome or matte black lacquered bases. But this new centenary limited edition is different. It’s not just about owning a beautiful chair. It’s about owning a specifically designated piece of design history, part of a finite release created to mark a hundred years of influence.
For design enthusiasts who’ve been watching the market, this release represents the kind of opportunity that doesn’t come around often. A century milestone for an icon like the Bibendum only happens once. Aram’s decision to commemorate it with an exclusive limited edition gives collectors something tangible to mark the moment. It’s not just furniture. It’s a rebellion wrapped in cushions, a reminder that sometimes the most radical thing you can do is insist on taking up space. And now, for a limited time, you can own a numbered piece of that rebellion.
