Leaving the house, getting halfway down the block, and realizing it is raining, but your umbrella is still in the bucket by the door, is familiar. Traditional umbrella stands live on the floor, out of sight and out of mind, collecting drips and getting kicked aside. The problem is not just storage. It is where that storage lives in the exit routine, and how easy it becomes to completely ignore.
UMBRELLA+ is a concept that revisits the umbrella stand by moving it onto the wall. It is a horizontal cylinder that receives the folded umbrella, intersected by a vertical wooden element that acts as a hook for bags or coats. The T-shaped gesture pulls the umbrella into your field of view at entry height, merging storage and hanging into one coherent system.
Designer: Germain Verbrackel
Getting ready to leave, you grab your coat, loop your bag onto the vertical bar, and the umbrella is right there in the same reach, tucked into the tube or hanging by its handle. Because it sits in the same visual band as the things you already check before walking out, you are less likely to leave it behind. The object rewires the routine by placing the umbrella where your hand already goes.
Coming back wet, the umbrella slides into the tube, where internal ribbing gives the fabric somewhere to rest without collapsing and lets air circulate. It is not a sealed drip tray, so some water may reach the floor, but the design assumes the umbrella is mostly shaken off before it goes inside, which is already part of most people’s entry ritual anyway.
The pairing of a cool, matte cylinder with a warm wooden bar lets UMBRELLA+ slide between different moods. In neutral grey and light wood, it blends into minimal entryways. In bronze and dark wood, it feels warmer and more premium. In full blue, it turns into a playful graphic object. That flexibility lets the same form read as a quiet background or deliberate accent.
UMBRELLA+ is designed for one umbrella plus a bag or coat, not a family with multiple umbrellas fighting for space. That constraint is part of what keeps it visually clean and behaviorally focused. It is a personal entryway object, not a communal storage solution, which makes the most sense in apartments or homes where one or two people are managing their own gear.
UMBRELLA+ is less about inventing a new function and more about moving an existing one into a different part of the wall and the routine. By elevating the umbrella physically and symbolically, it turns something easy to forget into something harder to ignore. Sometimes the best way to solve small daily friction is not a smarter object, but a smarter place to put it, especially when that place is already where you reach every time you leave.
