Instant cameras and short-form video have been running on parallel tracks, one about physical keepsakes you can hold, the other about clips that vanish into feeds. Instax has always been about handing someone a moment they can stick on a wall, while most video lives on screens. The question of what it would look like if those two ideas finally met in a single handheld object has been hovering for a while.
Instax mini Evo Cinema is Fujifilm’s attempt to do exactly that. It is a hybrid instant camera that shoots both stills and 15-second video clips, then turns those clips into instax mini prints with QR codes. You pick a frame, print it, and the tiny card becomes both a photograph and a doorway back to the moving memory when someone scans it, blurring the line between souvenir and portal.
Designer: Fujifilm
The Eras Dial is a new control that dresses your footage in looks inspired by different decades. There are ten effects, from 1960’s 8mm film to 1970’s color CRT, 1980’s 35 mm negatives, and a 2010 mode that feels like early smartphone filters, each with ten intensity levels. Visual textures, noise, tape flutter, and sound all get processed, so shooting can feel like stepping into another era with dial clicks marking each shift.
The vertical grip borrows from Fujifilm’s FUJICA Single-8 8mm camera, making it feel more like a tiny movie camera than a flat point-and-shoot. The tactile Eras Dial and Print Lever that mimics winding film turn printing into a small ritual. You can frame shots on the rear LCD or snap on the included viewfinder for a more immersive experience that feels surprisingly satisfying when you are used to phone cameras.
Picture filming a friend’s toast or a quick city walk, holding the shutter to record and releasing to pause between cuts. Later, you scroll through clips on the screen, pick a favorite frame, and pull the lever to spit out an instax mini with a QR code. Handing that card over feels different from sending a link, it is a tiny artifact that still carries the motion with it.
The dedicated app lets you combine clips into 30-second mini films with cinematic intros and outros, design poster-style prints with titles, and use Direct Print to turn phone photos into instax minis. Bluetooth and Wi-Fi make transfers faster, but the camera still stands on its own when you leave your phone in your bag and just want to shoot and hand someone a print.
The Mini Evo Cinema treats the instax print as more than a frozen frame. With the QR code and Eras Dial, each card becomes a little time capsule, a still that points back to a moving, era-tinted moment. A camera that lets you hand someone a clip disguised as a photograph feels like a surprisingly natural evolution, especially when you love both the physicality of instant film and the playfulness of short video that disappears into feeds.
