When Nintendo introduced the Switch in 2017, it reshaped modern gaming by merging handheld convenience with living-room power in a single, modular device. Its detachable Joy-Cons, bold color accents, and instantly recognizable silhouette turned the console into both a functional tool and a design icon. That same philosophy now takes an unexpected leap into automotive design with the Nintendo Switcher, a concept car that reinterprets the Switch’s playful yet purposeful identity as a low-slung, track-ready performance machine.
Created as a concept design project, the Nintendo Switcher imagines an alternate reality where the Japanese gaming giant channels its design language into motorsports-inspired mobility. Rather than simply applying branding to an existing vehicle shape, the concept approaches the car as if it were designed from the ground up by the same team that shaped Nintendo’s hardware. The result is a vehicle that feels expressive and unmistakably influenced by gaming culture while still reading clearly as a high-performance car.
Designer: Anton Kulakov and Florin Ivan
The exterior design makes the connection immediately obvious through its use of color blocking and contrast. Red, black, and white dominate the bodywork, echoing the Switch console and its Joy-Con controllers. These colors are applied in sharp, deliberate sections rather than blended gradients, reinforcing the idea of modular components coming together to form a cohesive whole. The body itself sits low and wide, with exaggerated proportions that emphasize speed, grip, and stability, giving the Switcher the visual stance of a track-focused machine.
Aerodynamic intent plays a major role in shaping the car’s surfaces. Long, flowing lines guide the eye from the front toward the rear, while aggressive wheel arches and sculpted side panels suggest functional airflow management. The front end appears compact and assertive, with lighting elements integrated cleanly into the body rather than treated as separate components. From every angle, the design strikes a balance between sharp geometry and smooth transitions, mirroring the way gaming hardware often combines angular forms with ergonomic curves.
While interior details are presented more subtly, the concept hints at a driver-focused cockpit influenced by digital interfaces. The layout suggests a minimalist and immersive approach, prioritizing essential controls and visual clarity, much like a gaming interface designed to keep players engaged without distraction. The emphasis appears to be on interaction and responsiveness rather than luxury, reinforcing the car’s performance-oriented character.
The Nintendo Switcher is a creative exploration of how deeply ingrained product identity can travel across industries. By translating the Switch’s modular thinking, bold visuals, and user-centric design into an automotive context, the concept shows how gaming culture continues to influence design far beyond screens and controllers. Though it remains purely conceptual, the Switcher feels like a convincing glimpse into a world where entertainment brands shape mobility with the same confidence they bring to interactive experiences.
