There’s something deeply satisfying about a product that just works. Not in a flashy, look-at-me kind of way, but in that quiet, thoughtful manner where every detail clicks into place. That’s exactly what Doogdesign Inc. has achieved with their Vacuum Insulated Pot PWR, a redesign for Tiger Corporation that recently earned a 2025 Good Design Award.
At first glance, it might seem like just another thermal pot. But here’s where things get interesting. This isn’t a fresh concept pulled from thin air but rather a thoughtful evolution of Tiger’s previous PWO model. The designers at Doogdesign, an Osaka-based studio founded by Kazuya Koike, took on the challenge of addressing real-world frustrations that users had been living with for years.
Designer: Doogdesign Inc
Think about the last time you struggled with a stubborn lid or fumbled with an awkward lever while trying to pour your second cup of tea. Those little moments of friction add up. The PWR tackles exactly these pain points, transforming daily annoyances into seamless interactions. Through extensive prototyping and adjustments, the team refined the lever and lid mechanism until attachment and detachment could happen with just a light touch. It’s the kind of improvement that sounds simple until you realize how much testing and iteration goes into making something feel effortless.
But functionality alone doesn’t make great design. What sets this pot apart is how it balances practical usability with visual grace. The lid features a smooth, curved form that plays beautifully with light and shadow, evoking the quiet presence of fine tableware. There’s an understated elegance here that doesn’t scream for attention but somehow makes your kitchen counter look a little more put-together.
The design philosophy becomes clear when you examine the details. This is about more than just keeping beverages hot (though the vacuum insulation handles that job brilliantly). It’s about creating an object that belongs on your everyday table, something you’re happy to see sitting out rather than hiding away in a cupboard. The stainless steel construction speaks to durability and longevity, while the refined aesthetic ensures it won’t clash with your interior choices, whether you lean minimalist or eclectic.
One of the smartest moves? Offering three size options at 1.2L, 1.6L, and 2.0L. This versatility means whether you’re brewing tea for yourself on a quiet afternoon or hosting a small gathering, there’s a PWR that fits your needs without forcing you to compromise. It’s the kind of practical thinking that shows the designers actually considered how people live, not just how products photograph.
The recognition from the Good Design Award 2025 isn’t just industry back-patting. These accolades matter because they signal that experts in the field recognize when someone has genuinely moved the needle on product design. In a market flooded with thermal containers that prioritize either pure function or pure aesthetics, finding one that nails both deserves acknowledgment.
What makes this project particularly fascinating from a design perspective is how it demonstrates the value of iteration. Redesigning an existing product requires a different kind of creativity than starting from scratch. You’re working within established constraints, user expectations, and manufacturing realities. Yet Doogdesign managed to identify the friction points and address them without losing what made the original concept valuable in the first place.
If you’re someone who appreciates when form follows function without sacrificing beauty, or if you’ve ever caught yourself thinking “there has to be a better way to do this” while using everyday objects, the Vacuum Insulated Pot PWR is a perfect example of what happens when designers listen. It’s not trying to reinvent hot beverage storage. It’s just making it notably, measurably better, which might be the most refreshing approach of all.
