Every September, Berlin transforms into a playground for tech enthusiasts, industry insiders, and gadget lovers, and 2025 is no exception. IFA Berlin, the world’s largest event for home and consumer electronics, is back from September 5 to 9, 2025, promising a packed agenda of innovation, networking, and entertainment at the iconic Messe Berlin venue. This year, the organizers are doubling down on accessibility, comfort, and value, making it easier than ever to enjoy the tech spectacle, whether you are a trade professional or simply curious about tomorrow’s gadgets.
IFA 2025 is where the world’s biggest names in tech, think Samsung, LG, Sony, Bosch, Electrolux, TCL, Hisense, and more, converge to unveil their latest creations. The expo floor is a sprawling showcase of AI, smart home devices, sustainable appliances, immersive displays, and futuristic concepts. It is about experiencing the future firsthand, from hands-on demos to live talks with innovators shaping the digital world.
What’s New for Visitors in 2025
IFA 2025 places a special emphasis on visitor experience. The event’s ticketing model has been revamped with a focus on comfort and inclusivity, streamlining access and improving crowd management. Private visitors can now attend from Friday afternoon, September 5, 12:00 – 18:00, and all day from Saturday through Tuesday, September 6 – 9, 10:00 – 18:00. Families, school groups, and guests with disabilities have expanded access hours daily.
Trade visitors, media, and professionals benefit from early entry via the Messe Süd entrance and a dedicated Trade Visitor Lounge from 8:00, with exhibition halls opening at 9:30. IFA is making it easier than ever to plan your visit. With select exhibition halls undergoing renovation, the new entry structure is designed for smoother operations and a more relaxed atmosphere, especially during peak times.
The ticketing structure is also more flexible, letting visitors tailor their experience to their interests and schedules. Tickets are available now via IFA Berlin’s ticket portal. This proactive approach ensures that everyone, from seasoned industry veterans to first-time attendees, can navigate the sprawling exhibition grounds with ease and get the most out of their time.
The IFA App: Your Expo Lifeline
The IFA App is your essential guide to navigating the expansive Messe Berlin complex after you’ve purchased your ticket. You can download it from either the App Store or the Play Store. Using the app, you can access detailed maps, view the full exhibitor list, and plan your day with a customized schedule of event highlights. For trade visitors, the app offers exclusive matchmaking services to connect you with businesses and industry leaders. The exhibition is spread across multiple halls, each dedicated to different categories of technology. The app helps you get around efficiently so you can find key displays and product demonstrations without missing a thing.
IFA 2025 Map: Product Categories and Exhibitor Layout
Navigating IFA Berlin 2025 is easier than ever thanks to a detailed, color-coded map and well-organized product zones spread across the expansive Messe Berlin grounds. The official IFA floor plan, updated for 2025, guides visitors to the heart of every innovation, whether you’re zeroing in on the global tech giants or heading to the thematic showcases that make IFA unique.
Product Category Highlights and Hall Layout
- Artificial Intelligence EVERYWHERE:
Hate to be that guy, but expect AI to be in literally everything. Google just unveiled Gemini 2.5 Pro, PLAUD debuted their Note Pro device, Timekettle has always surprised us with their AI translators, so expect this to be the running theme for at least the next few years. You’ll stumble across AI-enabled wearables, glasses, earbuds, notekeepers, AI in your phones, laptops, robot vacuums, and who knows, even your pet litter tray. AMD has a stall on the show floor too, although industry giants Nvidia and Google seem to be missing this year. - Consumer Electronics & Home Entertainment:
The latest televisions, audio systems, streaming devices, projectors, and next-gen entertainment solutions from brands like Samsung, Sony, Hisense, Xgimi, LG, Anker, and TCL dominate the main exhibition halls. These brands typically anchor the central and most spacious areas, making them easy to find for visitors eager to see headline product launches. - Content Creation & Photography:
Consumer electronics’ hipster cousin, this particular category is all about imaging, capturing, editing, and influencing. You’ll see the usual suspects here like Insta360, Polaroid, Hoverair, DJI, Lexar, Smallrig, Sony, among others. - Smart Home & Appliances:
Expect to find smart kitchen tech, connected appliances, and home automation systems in dedicated halls. AEG, Electrolux, Bosch, Miele, and other leaders showcase sustainable and intuitive solutions here, with plenty of hands-on demos to experience. - Mobile Devices & Accessories:
Mobile phones, wearables, accessories, and the latest in 5G and connectivity are grouped in easily accessible halls, featuring both established and emerging brands. This section is a draw for those interested in the future of personal tech. Expect Honor, Samsung, TCL, and other brands be mainstays here. In fact, the last day of IFA is also Apple’s September event, but don’t expect anything on the show floor (unless you can sneak peek a few iPhone 17 cases in advance!) - Computing & Gaming:
PC and gaming gear, laptops, peripherals, and immersive entertainment are grouped together, creating an interactive zone for gamers, content creators, and IT professionals. Expect live e-sports events and product launches from top gaming brands. Acer, GravaStar, Rokid, and even TP-Link will be in attendance. - Health, Fitness & Wearables:
Dedicated areas focus on the intersection of technology and wellness, with health tech, fitness trackers, smart wearables, and medical innovations. This zone is ideal for visitors exploring digital health and lifestyle improvements. Here, you’ll see brands like Breo, Noise, Ringconn, Hypershell, and Ultrahuman. - Mobility:
You’ll find everything at IFA, from tiny TWS earbuds to even massive EVs. IFA’s Mobility section will showcase the latest in transport and charging infrastructure, with smaller e-scooters to larger cars, and even battery tech. Notable names this year are BYD, Airwheel, and Yadea. - Startup & Innovation Hubs:
Special pavilions and startup corners are designed for disruptive innovators, with a curated selection of new ventures presenting everything from AI-powered gadgets to robotics and IoT solutions. Here, networking and discovery go hand-in-hand. - IFA Global Markets:
Housed in separate halls, this sourcing platform connects suppliers, OEMs, and buyers from all over the world. It’s an efficient destination for professionals seeking new partnerships and manufacturing solutions. - Specialty Stages and Event Spaces:
The Dream Stage, Creator Stage, and Innovation Stage are centrally located for easy access to keynote events, product launches, and panel discussions. The IFA Sommergarten, meanwhile, hosts concerts and public entertainment, accessible from the main concourse.
Tips for Making the Most of IFA 2025
- Arrive Early: Trade visitors can beat the rush with early access. Private visitors should consider arriving around opening hours for a more relaxed experience.
- Plan Your Route: With renovations underway, use the official IFA app or website to check hall layouts and schedules in advance.
- Engage with Creators: The IFA Creator Hub is back, offering live streams, meetups, and exclusive merch drops, including collaborations with Berlin’s OVERKILL community.
- Network Smartly: Whether you are scouting for the next big thing or looking to make industry contacts, the lounges and networking zones are where deals and ideas take flight.
- Public Transport Perks: This year, IFA is making travel easier for visitors, with free city tickets and included seat reservations for rail journeys within Germany during the show window.
Ticket Pricing and Booking
- Private Visitor Tickets: Entry times and ticket rates have been updated for 2025. Reserve your spot early, especially if you are visiting with family or as part of a group.
- Trade Visitor Tickets: Registration is open, with tiered pricing depending on access and perks, including lounge access and concert tickets for the Sommergarten.
- Accessibility: IFA’s new model ensures that guests with disabilities, families, and school groups have dedicated entry times and support, reinforcing their commitment to inclusivity.
IFA Berlin 2025 is shaping up to be a milestone event, both for the tech industry and for everyday visitors eager to see the future in action. We’re at an inflection point this year, technologically, and geopolitically, and IFA 2025 will probably be the best place to see how consumers receive innovation from different countries, companies, and categories. Will the AI boom ever flatline? Will some company debut a quadri-fold phone? Will we see 6G anywhere? These are questions that can only be answered come September 6th. Grab your tickets now!