It may now be a common sight on jeans, jackets, and even some bags, but there was a point in history when denim was considered revolutionary and cool. It has been and still is plastered on billboards and advertisements for casual wear, but denim was once a symbol of the American dream. From miners to cowboys to blue-collar workers, denim jeans have been worn by people from all walks of life, striving to make a living and establish a home for their families. The way we live today is drastically different from those times, yet denim remains a staple of clothing, and this almost eccentric collection of homeware and other projects pay tribute to the material in a way that reflects how much has changed over the decades.
Designer: Harry Nuriev
As a material, denim is known for its rugged looks and properties that have made it favorable in certain rough conditions. Of course, denim clothing today has more or less become a staple of casual wear all over the world, but for a very long time, it has been a classic American symbol that was associated with workers and the middle class. Times have changed, and so have the way we live and work, and these denim-clad products convey that fact in an interesting new way.
The pieces are already unique and distinctive on their own. After all, who would have dreamed up gym equipment covered in this blue fabric? A relatively soft DJ booth is also a bit ironic when you think about it, and a denim wall paneling almost makes you want to run into it for fun. Other objects are a bit more understandable, like tables and chairs that give off a sense of comfort even just by looking at them.
The collection, however, seems to also make a statement about the modern lifestyle, especially where “home” has become as much a place of activity as it is of rest. The denim pool bed set, for example, seems to embrace anything and everything that you do at home, whether it’s sleeping, eating, working, or connecting with family and friends. It is the extreme manifestation of our hybrid work life after the COVID-19 pandemic, where borders and divisions are torn down, for better or for worse.
Denim today has become a part of both everyday wear as well as the haute-couture world, but it also once symbolized the American dream. It has left an indelible mark on human culture, and this odd yet beautiful selection of furniture and products for the home honors that history while also emphasizing how much denim is part of everyday life, at home, at work, and work-from-home.