A transportation/mobility design competition with a difference – the Movin’On Challenge Design, inspired by Michelin, invites designers to visualize mobility solutions centered around equality, equity, and sustainability. The challenge’s 23rd annual theme pushes participants to look at sustainable mobility through three different lenses: People, Profit, and Planet.
This year’s theme focuses not on the societal/human divide, but rather on existing mobility solutions’ lack of sustainable growth and practices. The challenge’s brief invites participants to “design a disruptive mobility solution that balances the three recognized pillars of Sustainability: PEOPLE, PROFIT and PLANET”. Sustainability, a key driver in the acceleration of mobility transformation, is balanced on the pillars of people, profit, and planet, but many initiatives focus on just one or two pillars without taking a holistic approach. Applications must present a genuine model of safe and efficient mobility that meets users’ expectations and is part of a viable economic model for moving people and respecting the environment. With this new approach, the challenge’s appeal extends well beyond traditional transportation design. It’s now open to artists, designers, engineers, architects, city planners, creatives, or anyone with a strong vision to build a more equitable, sustainable future by considering mankind’s need for and relation to mobility. Participants are encouraged to:
- Identify the specific urban or suburban area in which your solution will be deployed. Show how the solution can address the interplay between urban and suburban environments in terms of universal application.
- Describe the primary purpose of the solution. Consider land, maritime, and aviation domains.
- Show how each pillar of sustainability is reflected in the design.
- Provide a visual representation of your solution (such as digital sketches, graphics, images, renderings, animation, or video) showing your design process.
The challenge (which is free to participate in) is now open for entries and will close on February 28, 2023. Entries will be judged by a prestigious international jury panel, including heads of advanced design for major mobility organizations, and the winners of the 23rd Movin’On Challenge Design will be revealed at the Movin’On Summit in June 2023. The upcoming challenge will see three winners securing the top spots, and as an addition to its existing format, the top 3 winners will receive an opportunity to meet with the Movin’On Challenge Design team and juror representatives to review their entries, portfolio, and career plans.
Established in 2001, the Michelin Challenge Design became Movin’On Challenge Design in 2020, reflecting its integration as a featured program of the Movin’On Summit, the world’s foremost gathering for sustainable mobility. Created and inspired by Michelin, the Summit brings together large companies, startups, public and academic authorities, NGOs, and international organizations, as well as a community of experts and professionals to move from ambition to action. “We are encouraged by the continued growth of global participation in the Challenge Design program, and are especially excited this year to see the entries place an emphasis on the sustainable aspects of their mobility solutions,” said Kimbrelly Kegler, chairperson of Movin’On Challenge Design.
Top 3 Winners of the 2022 Movin’On Challenge Design
First Prize – AGORA by Damián Mora, Pau Verdú, Fabiana Pando, Víctor Fernández, María Mora
Aligned with UN Sustainability Goals, AGORA is a moving cultural center that helps energize and activate communities with cultural activities. ” In a future where more and more people work from home, the access to activities related to culture, leisure and entertainment need to be diversified,” say the designers behind AGORA. “Although the trend towards digitization promotes access to culture from homes, digital media should not replace next the unique experience in face-to-face spaces of culture and entertainment.” Embellished with LED panels on the outside to inform and attract, and a dynamic surface on the inside that seems a lot like a museum or experience center on wheels, AGORA helps bring connectivity, diversity, and inclusivity to areas where they’re needed the most.
Second Prize – GAC FORMA, Sharon Ramalingam Radhakrishnan
“Being one of the highly populated places in the world, Sao Paulo, Brazil, faces the congestion problem”, explains designer Sharon Ramalingam Radhakrishnan. “This developing metropolis doesn’t have the adequate public transport because of spatial social inequality.” To combat this, GAC FORMA is a unique-looking subscription-based automobile that allows everyone to own a car without necessarily spending large sums of money on them. The car bridges financial and social inequality while also solving the city’s congestion problem. Moreover, designed as a cultural hat-tip to Brazil’s history, the car’s design is inspired by a hammock, which was used by Brazilians as early as the 16th century to elevate and protect them from animals in the forest.
Third Prize – R.R:ALPHA, Sheik Imthiyas Ahamed
As of 2020, an estimated 65% of India’s population lives in rural areas, with nearly hundreds of millions migrating to the city because of a staggering lack of essential goods and services for necessities, education, and treatment. RR Alpha is a vision to bridge between rural and urban to fulfil the rural requirements. Designed as a large vehicle with a built-in gyroscope and a zorb-inspired driver cabin, the RR Alpha provides the perfect level of stability required to commute between urban and rural setups while comfortably dealing with uneven roads, mud, terrain, and mountainous precipices. “This solution can deliver a large number of goods of different terrain simultaneously”, says designer Sheik Imthiyas Ahamed. “Many Indian rural face flood situations in periodic time RR. Alpha being amphibious, will help to deliver supplies in flood condition as well.”