One Curve for Photo

Hey all you photographers, get out of that camera box! Lemme show you something. This is a camera shape I’ll bet you a dollar you’ve not come across before. This is Yaniv Berg’s Digital Reflex Camera (DSLR), and it’s like a chute. The camera body is one in the same with the camera lens, while the curve at the end shows the image to your eyeballs through a fabulous rectangle interface. Another interface appears along the side. How about that? Like a tube.

In a daring move to move the camera aesthetic itself forward, the form, the holding position, all of that, Berg took a tip from old reflex cameras where the eyepiece was on TOP of the camera rather than at the back. These cameras make the photographer cradle the cam to their stomach during the process, creating an entirely different experience than holding it up to their face. This pose was what Berg hoped to attain.

Then, as you turn the camera, the interface screen turns the image to display mode, rotating 180 degrees as the screen is directed at the observer. Sorta like it’s ALIVE.

Designer: Yaniv Berg

81 Comments

  • Obefiend says:

    that thing is just too ugly

  • Obefiend says:

    that thing is just too ugly

  • owen says:

    About 5% as clever as the designer though it was:

    -Not a dSLR, not even a 'mirrorless' as the new compact but high end replaceable lens digitals are called
    – Screen fail in most situations (anytime outside)
    – No viewfinder, either optical or digital
    – Many other cameras now have flip out screens so you can look down and take a shot, yes the mdium format viewpoint was noce but there are other ways to achieve this
    – Shape designed to minimise stability when holding it (hello camera shake!)
    – Where is the flash? Or where does the flash go?

    Don;t give up the day job, and research an area before you assume you have reinvented it.

  • owen says:

    About 5% as clever as the designer though it was:

    -Not a dSLR, not even a 'mirrorless' as the new compact but high end replaceable lens digitals are called
    – Screen fail in most situations (anytime outside)
    – No viewfinder, either optical or digital
    – Many other cameras now have flip out screens so you can look down and take a shot, yes the mdium format viewpoint was noce but there are other ways to achieve this
    – Shape designed to minimise stability when holding it (hello camera shake!)
    – Where is the flash? Or where does the flash go?

    Don;t give up the day job, and research an area before you assume you have reinvented it.

  • tod says:

    that's the dumbest looking camera I've ever seen.

  • tod says:

    that's the dumbest looking camera I've ever seen.

  • gax907 says:

    will it hurt looking down for such a long time? i prefer the eyepiece.

  • gax907 says:

    will it hurt looking down for such a long time? i prefer the eyepiece.

  • Jackman says:

    Great design

  • Jackman says:

    Great design

  • eno says:

    i would never buy acamara like this it a neat idea but screen and handling will make ppl shun it…

  • eno says:

    i would never buy acamara like this it a neat idea but screen and handling will make ppl shun it…

  • Lan says:

    Looks like a dildo, just dont sit on it might hurt. haha

  • Lan says:

    Looks like a dildo, just dont sit on it might hurt. haha

  • Phil says:

    Yet another concept camera that seems to have been designed by someone who's never used an SLR. Everything Owen said is right.

  • Phil says:

    Yet another concept camera that seems to have been designed by someone who's never used an SLR. Everything Owen said is right.

  • Phil says:

    Oh, and shutter button apparently just under the built in flash, the ideal position for blocking it.

  • Phil says:

    Oh, and shutter button apparently just under the built in flash, the ideal position for blocking it.

  • kevin says:

    kinda kool

  • kevin says:

    kinda kool

  • nonono says:

    Difficult one hand shoot

  • nonono says:

    Difficult one hand shoot

  • Pretty sure Lomography had this idea already, shooting at the hip.

  • Pretty sure Lomography had this idea already, shooting at the hip.

  • curious says:

    How will this one look like in an USAF Rangefinder-Camera, when you have slung it under your arm with a 500mm telephoto lens attached? Run for cover :-O

  • curious says:

    How will this one look like in an USAF Rangefinder-Camera, when you have slung it under your arm with a 500mm telephoto lens attached? Run for cover :-O

  • Popurri says:

    it would be and interesting experience

  • Popurri says:

    it would be and interesting experience

  • mulsky says:

    Its nice to see a design that isn't living off the same old camera shape, it makes no sense to be bound by the old form of a camera. The reason they look the way they look was because they needed to fit the film. So form followed function, now we have micro chips and lithium ion batteries, it makes no sens to still nostalgically cling to the old shape, what a terribly un-imaginative way to design,

    Even tho it does look like something suited for old men in search of young boys its still an interesting exploration of a product that desperately needs re-designing.

  • mulsky says:

    Its nice to see a design that isn't living off the same old camera shape, it makes no sense to be bound by the old form of a camera. The reason they look the way they look was because they needed to fit the film. So form followed function, now we have micro chips and lithium ion batteries, it makes no sens to still nostalgically cling to the old shape, what a terribly un-imaginative way to design,

    Even tho it does look like something suited for old men in search of young boys its still an interesting exploration of a product that desperately needs re-designing.

  • john says:

    Look down to shoot is an old concept.

    Look at the old Rollei cameras from the 50s.

    http://www.google.com.sg/images?q=rollei+twin+len

    http://en.wikipedia.org/wiki/Rollei

    People dislike this design. That is why you don’t see cameras makers using this design anymore.

  • john says:

    Look down to shoot is an old concept.
    Look at the old Rollei cameras from the 50s.

    http://www.google.com.sg/images?q=rollei+twin+len

    http://en.wikipedia.org/wiki/Rollei

    People dislike this design. That is why you don’t see cameras makers using this design anymore.

  • Sokkelund says:

    Or the good old Hasselblad, that now is produced in a very modern and very high end digital version, that made it to the moon.
    And Kalloflex, Yashica, Mamiya…

    • vknotzel says:

      The good old ones made it to the moon too.. Also the SWC..
      I think about taking a trip to the moon, because they left everything but the magazines up there.. Anyone coming?

  • Sokkelund says:

    Or the good old Hasselblad, that now is produced in a very modern and very high end digital version, that made it to the moon.
    And Kalloflex, Yashica, Mamiya…

    • vknotzel says:

      The good old ones made it to the moon too.. Also the SWC..
      I think about taking a trip to the moon, because they left everything but the magazines up there.. Anyone coming?

  • david says:

    Pretty cool! I might buy, though it certainly wouldn't replace a standard DSLR for me!

  • david says:

    Pretty cool! I might buy, though it certainly wouldn't replace a standard DSLR for me!

  • sumera says:

    awesome nice.. thanks for sharing..

  • sumera says:

    awesome nice.. thanks for sharing..

Comments are closed.