Getting All Square with Coke

Alright eco-force! Get ready! It’s time to turn Coca Cola into…whaaa? An Earth-friendly means of distributing 20oz of soda! Coke’s always been a sort of futuristic thinking brand, but this would be a big fat huge giant leap forward in the right direction if I do say so myself. It’s a design for a much more reasonable, smart, ergonomic, and gosh darnit, it just looks lovely. It’s so green, it’s 100% plant based. It’s made out of greens! And it’s much more stackable. And cooler!

I’ve overexcited myself.

I need a cool, refreshing Pepsi.

While I write this: The cap is 25% slimmer than the current 20oz bottle, and 27% more efficient because of its drastically reduced footprint. Something I didn’t know about the current PET bottle is it’s 100% recyclable, but that only about 50% of the bottles distributed get recycled. (I would have thought that not nearly that many were reused, I see bottles everywhere all the time.) The bottle you see here is more collapsable than the current one though, encouraging more recycling due to ease in transport. The bottle collapses 66% smaller than its original size. You’re much more likely to hold on to a bottle for later recycling if you can carry it in your pocket.

And the 100% plant make? This bottle is made of 100% sugar cane byproducts. I don’t think it’s as sweet as the good parts of the cane though, just neat.

And I’d better mention again: it’s so stackable!

Designer: Andrew Seunghyun Kim

Eco Coke by Andrew Kim

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165 Comments

  • wanderor says:

    the reason coke bottles are round is so they can sustain the pressure of carbonation inside them. square bottles would bulge round like the current design.

    • Armin says:

      Didn’t think about that. I just thought they were easier to hold.

      Too bad, as I really enjoy this design.

    • iperpaolo says:

      I think the same, pressure can inflate bottle causing deformations

    • Brett says:

      That is correct. The bottle hit 3 to 4 bar when carbonated. This is also the reason why the have the ‘claw’ base. Any flat base would just pop out. It is good to see people are thinking about these things though. Nice touch with the natural substrate bottle – coke has been developing this and has a ‘plant bottle’. Not entirely natural but made of something like 30% plant material.

      • Juli says:

        The bottom of the bottle above doesnt have a flat bottom, it has a compartment for the cap and neck of another bottle, making them vertically stackable 😀

      • Juli says:

        The bottom of the bottle above doesnt have a flat bottom, it has a compartment for the cap and neck of another bottle, making them vertically stackable 😀

    • Noah says:

      unless they have pre-curved parabolic walls before filling but they would also spill on opening
      when i drink any fluid i feel comfortable seeing it before my eyes

    • Hunter says:

      they could easily have supports in the bottle to prevent it from bulging and withstand the pressure

      • random says:

        That would defeat the "less material used" aspect.

      • snoboardr90 says:

        that would prevent the collapseability

        • Jesse says:

          what if the collapseability feaures are part of the support system inside the bottle to allow it to get crushed and save space? They can be crimped to only allow this to happen if crushing force is exerted externally, and prevent pressure buildup bulge internally.

    • Hunter says:

      they could easily have supports in the bottle to prevent it from bulging and withstand the pressure

      • random says:

        That would defeat the “less material used” aspect.

      • snoboardr90 says:

        that would prevent the collapseability

        • Jesse says:

          what if the collapseability feaures are part of the support system inside the bottle to allow it to get crushed and save space? They can be crimped to only allow this to happen if crushing force is exerted externally, and prevent pressure buildup bulge internally.

    • weasdf says:

      the ridges that make it collapsable also provide strength to withhold the carbonation.

    • weasdf says:

      the ridges that make it collapsable also provide strength to withhold the carbonation.

  • baubukas says:

    Nice concept. As wanderor wrote, it is more for still drinks… Great job

  • Although it is better than circle, a square is certainly not the best solution. The best solution is a hexagon.

    • Canastrophy says:

      Do want to see that one.

    • Yo mama says:

      You are right…

      Make it, post it, show it and we buy it!!!

    • zepoulpe says:

      why hexagon?

      • zypher says:

        you can fit a lot more hexagonal shapes together in a space than squares, more efficient. but i,m assuming right now so don,t take my answer at face value.

        • smart ass....NOT says:

          the hexagon would need more material and more ekspensive. At the same time you can press a hexagon bottle totally flat with human power! same ass a square!

      • zypher says:

        you can fit a lot more hexagonal shapes together in a space than squares, more efficient. but i,m assuming right now so don,t take my answer at face value.

        • smart ass....NOT says:

          the hexagon would need more material and more ekspensive. At the same time you can press a hexagon bottle totally flat with human power! same ass a square!

  • wittywaffles says:

    Is this real? Cubic eco coca cola bottles? Where is it sold?

    • @NakedxBabe says:

      i wouldn't be the only one having a hard time holding a square bottle…
      i like the ones we have today but i do have a hard time opening the caps now because they even made the caps smaller so that there would be less plastic and they have bumpy holes in the product meaning less plastic=less soda :/

    • @NakedxBabe says:

      i wouldn't be the only one having a hard time holding a square bottle…
      i like the ones we have today but i do have a hard time opening the caps now because they even made the caps smaller so that there would be less plastic and they have bumpy holes in the product meaning less plastic=less soda :/

  • Amazing! So beautiful but, as someone told, sadly, coke bottles must be round, and plastic. :/

  • I like the design easy on the eye..but are they real?

  • Eak says:

    Good concept only if it was used for still water.

    1. Square can’t handle internal pressure from CO2 gas like circle shape. You have to make the bottle so thick to withstand pressure.
    2. Plant-based plastic has an unimaginable low gas barrier property.
    The CO2 gas you filled with disappear and what you have remained is still water with color and sugar.

  • Confucius says:

    Its kinda fighting fire with fire innit??

  • alienzexist says:

    No these are not real, just a concept design. Well presented, good thinking but I agree with comments above, the bottle has to withstand certain things unforeseen by the designer who is just looking to improve the waste factor. You only realize these things after testing, or by talking to experienced people who will tell you the shape wont work with pressurized drinks, and that certain plastics are permeable by gasses. This bottle is nice, but coca-cola strives for signature looks, rather that trendy shapes.

  • Iceseven says:

    Another fact to consider: Square packaging needs more material to contain the same amount of liquid as a round packaging.

    • The Optimist says:

      Yep, the cost of processing raw materials and added weight may outweigh shipping benefits.

  • jcreeh says:

    cool design would like to see them but it’s not gunna happen

  • Very nice concept, too bad it can’t be done.

    BTW. http://www.vodavoda.com has almost the same design.

  • Props Andrew for taking an interesting take on an iconic design. The “squared” shape would def. be an issue with carbonated beverages … but could work well with non-carbonated ones (ie. Dasani). I’d also take a look at what the folks at http://boxedwaterisbetter.com are doing with the carton approach. Best.

  • brian™ says:

    If you used a stronger more stiffer plastic wouldn't that do the trick? I know in asian countries they have plastic bottles like this for juice and the plastic is much stiffer.

    • ben says:

      i dont know about other asian countries but japan has a slightly collapsed juice box design standard with a tougher material

  • brian™ says:

    If you used a stronger more stiffer plastic wouldn’t that do the trick? I know in asian countries they have plastic bottles like this for juice and the plastic is much stiffer.

    • For juice (non-carbonated)… it will def. work. I believe carbonated drinks are 2-3 bars … thicker plastic would work (think 2L or 20 Oz bottles). But the innovation here would be in trying to find an eco-friendly alternative … ideally bio-degradable. I think there can def. be a market for this design within the realm of mineral water. I’m in the early stages of working on a concept in this space (specifically bio-degradable materials) … those interested to know more / help out.. feel free to ping me.

      -nav

      • Prancibald says:

        I believe they do in fact make boxes of juice. They are called juice boxes.

      • Prancibald says:

        I believe they do in fact make boxes of juice. They are called juice boxes.

    • ben says:

      i dont know about other asian countries but japan has a slightly collapsed juice box design standard with a tougher material

  • RiceBoii says:

    Very nice design! I love it!

  • decaPODA says:

    🙂 like’d the concept..but the guy who came up with CO2 really blew it all 😛
    one honest question : didnt you came up with squaring the current bottle and reverse engineered the study..? just a honest question .. he he

  • Stu says:

    Good and bad.

    It will cut costs dramatically for Coke and improve their brand image but will do little to help the environment. PET is already recyclable so the new design will just allow cheaper transport of the product with a bonus of a ‘green’ image.

    I still hate Coke.

  • alvarez_diseñ says:

    we cant use this design because we cant put coke inside?? dammit THERE ARE A LOT OF FLUIDS THAT CAN BE INSIDE,
    LIKE NATURAL WATER!, congratulations hommie!!!

  • alvarez_diseño_grafico says:

    we cant use this design because we cant put coke inside?? dammit THERE ARE A LOT OF FLUIDS THAT CAN BE INSIDE,
    LIKE NATURAL WATER!, congratulations hommie!!!

  • cocalito says:

    We should get Coca to design a bottle we can nicely shove up our a55es so we don’t mess up with the environment.

    I hate Coca Cola and sodas BUT I JUST CAN’T QUIT YOU BABY!

  • Hurricane says:

    Lame…..

    We don’t need smaller bottles or collapsible bottles or square bottles.

    We need to COMPLETELY recycle all plastic bottles. Period. These types of Plastic Bottles are completely recyclable. However we only recycle 15% of them; the rest go into the land fill to spend eons in the soil.

    Creating a square shape collapsible Coke bottle doesn’t solve a damn thing; all it does is make a nice compact wad of plastic so that more bottles can fit in a landfill.

    • guest says:

      I find your lack of politeness disturbing. Even though your points are valid, you could do better to present them. There's no call to term this lame.

    • guest says:

      I find your lack of politeness disturbing. Even though your points are valid, you could do better to present them. There's no call to term this lame.

    • nightmare says:

      as much as i care about the idea of saving the earth and recycling, there has been a way invented to deteriorate plastic bottles to eco friendly form fast than we can get rid of grass… so… not much point really..

  • Damon says:

    I hate to be a design spoilsport but a glass bottle that could be REUSED would be more sustainable. That will only happen with legislation. I applaud the innovation in this design.

  • not fat. says:

    Best possible design, glass of water. stop drinking pop entirely and the earth wins.

  • not fat. says:

    Best possible design, glass of water. stop drinking pop entirely and the earth wins.

  • Matt says:

    Another concern with the concept is that the classic cylindrical shape is in its most basic form a very strong structure vertically.
    If you designed a square product to intentionally be collapsible it would be difficult to stack. On small scale it would not be an issue. However, consider the factory setting where you are now stacking full palates on top of each other, it would take far less weight for the bottles on the bottom to be crushed.

  • Matt says:

    Another concern with the concept is that the classic cylindrical shape is in its most basic form a very strong structure vertically.
    If you designed a square product to intentionally be collapsible it would be difficult to stack. On small scale it would not be an issue. However, consider the factory setting where you are now stacking full palates on top of each other, it would take far less weight for the bottles on the bottom to be crushed.

  • Tirso Olivares says:

    Nice concept that only takes in consideration the waste/recyclable factors of the bottle. There is so much more that goes into designing a carbonated PET bottle, the ergonomics, marketing and engineering factors are not being address. obviously someone who do not know the brand. The Coca-Cola contour bottle shape is the most recognize icons in the world.
    the product is only small part of what coke is for the consumer, the contour bottle, the tradition, the ideal of friendship. Coke would never do something like that, it would destroy the brand.
    Trust me I know, I design the first PET Coca Cola contour and Sprite bottles in 1992.
    Tirso Olivares

  • Tirso Olivares says:

    Nice concept that only takes in consideration the waste/recyclable factors of the bottle. There is so much more that goes into designing a carbonated PET bottle, the ergonomics, marketing and engineering factors are not being address. obviously someone who do not know the brand. The Coca-Cola contour bottle shape is the most recognize icons in the world.
    the product is only small part of what coke is for the consumer, the contour bottle, the tradition, the ideal of friendship. Coke would never do something like that, it would destroy the brand.
    Trust me I know, I design the first PET Coca Cola contour and Sprite bottles in 1992.
    Tirso Olivares

  • Rebecca says:

    I just don't understand why anyone would eat two lemons and a Diet Coke.
    Worst diet ever.

  • Rebecca says:

    I just don't understand why anyone would eat two lemons and a Diet Coke.
    Worst diet ever.

  • Doodstormer says:

    All I can say is have fun trying to shove that into your cup holder.

  • Doodstormer says:

    All I can say is have fun trying to shove that into your cup holder.

  • don says:

    i like how the idea of "saving space" is carried through the entire ad campaign – you've kerned the letters so tightly that, even though its horribly illegible, you must be saving a ton of space on paper. nice!

  • don says:

    i like how the idea of “saving space” is carried through the entire ad campaign – you've kerned the letters so tightly that, even though its horribly illegible, you must be saving a ton of space on paper. nice!

  • Petey says:

    Why make an "Eco-Friendly" plastic bottle. That seems quite counter-intuitive.

    We've been putting carbonated drinks in Aluminum for decades and that's probably the most renewable resource we could use.

  • Petey says:

    Why make an “Eco-Friendly” plastic bottle. That seems quite counter-intuitive.

    We've been putting carbonated drinks in Aluminum for decades and that's probably the most renewable resource we could use.

  • Well, I Liked the design of few of these snapshots and goine to implement these ideas on my website.
    I Can't imagine a party having fun without Coke.

  • Well, I Liked the design of few of these snapshots and goine to implement these ideas on my website.
    I Can't imagine a party having fun without Coke.

  • catarina says:

    uhm, nope. if you sell this at the market, lots of people could well dislike it after about 4-8 months. nobody really wants to carry around a square bottle in their free time. the round ones are much better. just imagine how it would be. it would be beautiful for restaurants and bars as special designed bottles.

    • MarWillis says:

      Square bottles seem to work well for Fiji Water. Their bottle is central to the marketing of that product.

  • catarina says:

    uhm, nope. if you sell this at the market, lots of people could well dislike it after about 4-8 months. nobody really wants to carry around a square bottle in their free time. the round ones are much better. just imagine how it would be. it would be beautiful for restaurants and bars as special designed bottles.

    • MarWillis says:

      Square bottles seem to work well for Fiji Water. Their bottle is central to the marketing of that product.

  • nightmare says:

    as much as i care about the idea of saving the earth and recycling, there has been a way invented to deteriorate plastic bottles to eco friendly form fast than we can get rid of grass… so… not much point really..

  • Simon says:

    A few people have said the square design wouldnt be able to withstand the CO2 pressure.. but note the 'ribs' created by the collapsible function of the bottle, would that not combat the bulging?

  • Simon says:

    A few people have said the square design wouldnt be able to withstand the CO2 pressure.. but note the 'ribs' created by the collapsible function of the bottle, would that not combat the bulging?

  • kat says:

    no packaging concept will ever change the fact that coca cola steals natural water sources around the globe and then sells it back for ridiculous profit. Anything 'eco' they ever do will just be to satisfy consumers and keep a grip on maximizing profits.

  • kat says:

    no packaging concept will ever change the fact that coca cola steals natural water sources around the globe and then sells it back for ridiculous profit. Anything 'eco' they ever do will just be to satisfy consumers and keep a grip on maximizing profits.

  • novacat says:

    It would be cool for water or juice, or just as a special new brand of water bottle… Carbonated beverages can't take it, but I've seen square bottles for other things. Maybe re-brand it for Nestea?

    I think it would stick with people, though. The bottle seems slim enough to fit into round cupholders, it would fit more easily into the fridge, a bag, or your lunch box, and the recycling bin… I'm betting if it did come out, someone would come out with a ridiculous foam holder product that slipped around it to make a ring shape so it was "easy to hold" for people who have issues anyway.

    Whine all you want about how round ones are better to hold or how aluminum cans are better containers… it's a fact that people will use plastic over aluminum, and people already drink from milk cartons often enough without hand cramps. It's just my opinion, but if this were applied to a more practical product I really think it would work.

  • novacat says:

    It would be cool for water or juice, or just as a special new brand of water bottle… Carbonated beverages can't take it, but I've seen square bottles for other things. Maybe re-brand it for Nestea?

    I think it would stick with people, though. The bottle seems slim enough to fit into round cupholders, it would fit more easily into the fridge, a bag, or your lunch box, and the recycling bin… I'm betting if it did come out, someone would come out with a ridiculous foam holder product that slipped around it to make a ring shape so it was “easy to hold” for people who have issues anyway.

    Whine all you want about how round ones are better to hold or how aluminum cans are better containers… it's a fact that people will use plastic over aluminum, and people already drink from milk cartons often enough without hand cramps. It's just my opinion, but if this were applied to a more practical product I really think it would work.

  • alexxxxxxxxxxxxxxxx says:

    Well they obviously have thought this through if they are planning on putting it out there. if the public knows these issues than believe me so do they. The first thing they probably did when thinking about this is Why the bottles were round in the first place. Trust them, theyve thought it through.

  • alexxxxxxxxxxxxxxxx says:

    Well they obviously have thought this through if they are planning on putting it out there. if the public knows these issues than believe me so do they. The first thing they probably did when thinking about this is Why the bottles were round in the first place. Trust them, theyve thought it through.

Comments are closed.