The Impostor Coaster

Antrepo is a whiz as far as churning out impersonation designs. Their Salt&Pepper Cell was simply delightful, and now joining the league is this “Traffitray”. The last leg to the “I’m not” product series”, this set of coasters scream I’m Not A Traffic Sign Tray! Crafted from shiny painted wood or colorful plastic, the color options include red, turquoise, green & Black&White. If you were to come up with similar impostors what would you make? Gimme wacky ones like an IV bag that’s a ketchup bottle kinds…

Designer: Antrepo Design Industry

Radhika Seth

Radhika Seth is a design and technology writer with over 18 years of experience covering products, innovation, and the ideas shaping design. She serves on the jury of international design competitions, including the iF Design Award, and hosts Yanko Design’s Design Mindset podcast. A former Ogilvy advertising professional, she has also taught Communication and Design Journalism, bringing together her experience across design, storytelling, brands, and media.

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