Intel teams with Frog Design for this project. Frog is responsible for the hardware: making this 3-touchscreen terminal work with Intel’s newest processors. The touchscreen works in concert with RFID cards and salespeople (to talk you up on more products the screen shows to be juicy.) The idea is to take the internet’s ability to “up-sell” and apply that to everyday impulse buying. Fun, huh?

The best part, (or -only actual good part, for you hippies,) is that these machines fall back asleep when they aren’t active. This accounts for most of the 90-percent less energy spent. And as Wired mentions: “for a retail chain with 5,000 terminals, that’s a serious rebate.”

Designer: Intel Corp and Frog Design

So what’s the alternative? LEDs. They’re getting cheaper to manufacturer. They use significantly less energy, require no harmful chemicals to produce and can be tuned to give off any hue in the visible color spectrum. The markets are already flooded with a handful of LED bulbs but they have failed to reach mass acceptance and Frog Design believes this is due to poor design.

Their LED bulb looks like an incandescent. It works like one, uses the same aluminum socket and gives off the same warm color. The only difference is energy savings and a life span of 30+ years. In marketing these bulbs, is there even a need to educate the public about the advantages of LEDs? If you package your design to look like the defacto, then you may have a Trojan horse – ready to make the transition to LED bulbs invisible and a reality. Many LED bulbs on the market today are futuristic, modern, and require specially designed sockets. It’s no surprised you don’t see them in grandma’s vanity. I believe Frog Design may have hit the proverbial nail.

Designer: Frog Design