Best of Yanko Design 2011
Steve Jobs hired designer Hartmut Esslinger as the modern-day Snow White for his projects code-named after the seven dwarfs. The vision was to infuse Apple products with “born-in-America gene” and DNA inspired by “Hollywood and music, a bit of rebellion and natural sex appeal.” Hartmut’s mantra was simple, “Form follows emotion,” a twist on the maxim that form follows function. Yanko Design respects both these aphorisms but believes that we should not limit creativity within the realms of form, function and emotions; thus we follow Form Beyond Function.
Designers: Various























