This is not another story about an MP3 player that looks groovy, has jazzy features and is full of it. It’s the story of a player that addresses the issue of older generation coping with technology. The Sony concept that we see here features a simplified interface with keys that are clearly laid out and raised. The screen is high contrast, with light text on a dark background rather than vice versa, making it easy to read. It basically targets the elders who enjoy listening to music but are bogged with stiff fingers (arthritis), poor vision and fear of complicated gadgets.
Designer: Damien Crossan