Designer Julien Hadley had the task of branding a gesture marking 25 years of Brita water filters. Hadley chose the phrase “We’ve Got a Plan” to note Brita’s aim to promote a more sustainable approach to consumerism and how people use products. Environmental responsibility! Along with that is this lovely plant plan: “My-oan” – a platform that enables users to grow homeopathic plants on their own, in their own home.
Designer: Julien Hadley