It’s not a hot-blonde-Sony or gorgeous Apples, but plain simple laws of physics that causes this Nokia to get an erection! The physical kind! I mean the Kinetic kind! The concept is this, for every incoming call, text, email or alarm, the phone gets super excited and gets…standing tall! Yup the brief was to make the phone as playful as possible…as if a vibration mode was not enough! And if it’s not the right person calling or the alarm too soon…simply tap the phone back to deflate the …erection! Umm…cold shower won’t do!
Designer: Jeremy Innes-Hopkins