The Ka-mu-ra is a concept based on Kanketsu, the idea of simplicity. When the brief was given to designer Forrest Radford, to design a camera for Muji, the obvious loophole was that Muji isn’t a very tech-centric company. So his first reaction was to creatively push the brand forward from where it currently is. Simple to use, the camera is off when closed and on when opened.
Designer: Forrest Radford