What is the true measure of a man? Is it his ability to do the right thing when things are at their worst? Is it how much he gives of himself? Or is it as Plato states, “what he does with power…”? Nope, according to designers Changduk Kim and Jinsoo Jeon, it is best to measure oneself while coming out of the shower and naked as the day you were born. Actually this “Measuring Towel” design is more a playful and plush contra-concept of our pervasive digital lifestyles. Complimenting the sense of freedom and playfulness most of us feel while running around hotel rooms in our birthday suits, the designers hope to help us wrap ourselves in vanity and hopefully build self confidence. If the towel drops from around your waist and still manages to hang on to something without hitting the ground, then color me impressed.

Designer: Changduk Kim & Jinsoo Jeon