It is rocket science and it is earthshattering and YES it is innovative engineering. Ha! I have always wanted to say these lines to the skeptics out there who tend to crush form and function kinda ideas. For the Dash7 Pocket-sized Portable Wireless Soundbar by Soundmatters it took the creative genius of nuclear physics, astronomy, physical chemistry graduate and NASA Project Manager – Dr. Godehard Guenther! Bottomline: with the Dash7 Soundbar, you are assured superior sound quality teamed with Good Design.