Product Design

The Bitter Cut

Masterchef contestants can do with this innovative knife, given that they keep chopping up their fingers quite randomly. Essentially, the Sweet Knife is a clever…

The Sensible Bike Saddle

The recently crowd-funded Reprieve Bicycle Saddle incorporates the best of traditional saddles with new technology to alleviate soft tissue discomfort while cycling, mountain biking, spinning…

The Loto Surprise

LOTO is a clever little mouse that goes from a flat disc to a conical device. It’s high on portability and compliments a laptop perfectly….

Screw It

The fantastically simple Frida stool and side table are so sensibly designed they’ll make you say DUH! Each composed of just 4 flat-pack pieces, their…