Talking with Tucker Viemeister, Co-Founder of Smart Design, Frog NY, Springtime-USA and more
For the last installment coming out of the IDSA conference, I had the opportunity to sit down and talk with Tucker Viemeister whose long list of credits in the annals of industrial and strategic design is best described by his Wikipedia entry. Presenting a “Manifesto of Industrial Design in the Post-Economic Era”, his talk highlighted the misuse of design as an engine for the economy when it should be pursued for its own end. Read on for Tucker’s perspective.


















