Yanko Design » Flashback Fridays

Flashback Fridays: Panasonic Toot-a-Loop Radio

Long Tran — Fri, 01 May 2009 15:28:55 +0000

Part-radio and part-fashion accessory, the Toot-A-Loop was wearable technology. Worn around the wrist like a bracelet, or carried like a purse, the Toot-A-Loop was shaped like a tapered doughnut, twisting open to reveal the tuning dial on the inside. The AM-only radio also came with fun stickers so users could customise it.

In the early 1970s, the Apollo 11 had just landed on the moon, signalling the start of the new space age, Volkswagen Beetles ruled the roads and rollerskates were a must-have. The Toot-a-Loop fashion radio, with its objet d’art theme, unusual design and fun colours, embodied the sense of fun and youthfulness of prevailing pop culture.

This witty and vividly coloured battery-powered portable radio was intended to appeal to a youthful consumer market. Easy and inexpensive to mass-produce, the appliance typifies the populist approach of 1970s design.

Designer: Panasonic circa 1972

Flashback Fridays: Panasonic MC 1000

Long Tran — Fri, 24 Apr 2009 08:00:06 +0000

Before the mid-1950s, vacuum cleaners weren’t in many Japanese homes because dusters, brooms, and floor cloths were considered adequate for cleaning traditional Japanese homes. But through extensive marketing efforts by manufacturers, Japanese-made vacuum cleaners gradually became household necessities by the 1960s – with the MC-1000 top of the list.

Using the material of the moment – plastic – the MC-1000 was a world away from the typical, functional-looking cylindrical vacuum cleaners made from metal sheeting. Making the most of plastic’s versatile shaping potential, its elegantly flowing, curved surfaces define the aesthetics of plastic. Plastic was responsible for more than just its good looks, though – unlike vacuum cleaners constructed of sheet metal, whose machine parts had to be inserted in predetermined order, the MC-1000’s body was made of left and right pieces that simply screwed into place. Productivity was greatly increased as a result of this method, made possible by its pioneering use of plastic.

This elegant, streamlined vacuum cleaner won awards, made vacuuming easier than ever before, and ushered in the new plastic era. The first plastic-bodied vacuum cleaner, its unique front wheel gave it effortless manoeuvrability, making vacuuming less stressful than ever before. This bold, modern product heralded the era of plastic and set a record for vacuum cleaner production, with an astonishing 630,000 units manufactured.

Designer: Panasonic circa 1965

Flashback Fridays: Apple Computer

Long Tran — Fri, 30 Jan 2009 18:42:08 +0000

In 1991 the Apple we know so well today was totally different. Steve Jobs had not yet returned to the company. Apple’s new focus was to diversify its core technologies beyond the scope of computers and CEO John Sculley was not shy about sharing the company’s secrets unlike the iron curtain Apple hangs today. Let’s take a step back and check out some of these concepts from yesteryear.

Credit: Zacislost

Guide

GPS and database mapping similar to Google Maps, except for the bicycler. Voice instructions, UI navigation via tilt ball, portable printing, and syncing.

TimeBand

Cellular wristtop computing. Making phone calls on the go while having complete access to your computer’s files. UI navigation via rollerball and wireless printing. Experimentation with high contrast monochrome displays that look like e-ink displays of today.

Multifunctional Handheld Computers and Currency Exchangers

Small devices abound in the company’s portfolio. In this handheld device, we see Apple experimenting with a simple click-wheel interface – later to become synonomous with iPods. They even imagined digital currency exchangers that can convert one form of paper money into another.

Super Computers

Before there were the steel tower Macs, Apple’s top tier line of computers were called Quadras. They featured off white monolithic tower designs with the obligatory horizontal etching found on all Macs at the time. This concept demonstrates how Apple is beginning to design machines to utilize space better. No longer should they stand out as sore thumbs, but blend in and hide their computing prowess with doors, slits, complete with cable organization.

Entertainment Hub

There was a time when Apple considered expanding into the realm of home entertainment. Devices that looked sexy enough to fit in modern living rooms. Concepts with flat screens, projection technologies, and even intergrated computers (cough: iMac).

Portable Computing

During this time, Apple outsourced almost all of its design and there was a real focus on miniturizing the computing experience for mobility. They envisaged desktop computers specifically for work cubicals and even what looks like precusors to handheld computers like the Sony UX and OQO.

Graphics Professionals

Apple still dominated the print and publishing world. There was a real need to understand what digital artists needed from their computers. The single button mouse just wasn’t gonna cut it. Apple prototyped a whole range of pointer contraptions to fulfill every niche. They even saw a need for a pen tablet, 15 years before the Wacom Cintiq came to market.

The Future

Before the return on Steve Jobs, Apple looked for a way to evolve their design DNA. The monolithic off white forms turned dark. Extreme geometry was introduced and for a time, Apple’s army of designers envisioned a future of dark, sleek appliances unlike anything else in the computing world. Several black Macintoshes were even produced but when Steve Job returned to the helm in 1997, that design aesthetic was killed off and the translucent iMac was born.