To quote Professor Dr. Peter Zec “Companies have realized that investing in design offers a considerable added value. In the end, the design of a product is the most important incentive for the purchase decision of a consumer.” We totally agree! The winners of the 2012 red dot product design were recently announced and like last year, the official Gala will be in July. Here is a quick look at the 15 products that won the coveted Best of Best 2012 red dot product design. Cheers to Good Design!