The goal for designing the Braun Concept Electric Toothbrush was to clearly define and create a toothbrush that is targeted at men. Unisex designs in toothbrushes often tend to appeal to only one gender, so the task at hand was to see if a design could be created that identifies only with one gender. A look at this concept and it is clear that it’s a sexy men’s-only electric toothbrush! Mission accomplished!
Designer: Aleksandar Andreevski