Whenever a concept comes into our box, I can usually make a quick decision as to whether or not it’ll make it to the blog by giving it a once-over. But when it’s a concept inspired by and designed for an international brand, my immediate response will either be harsh or laboriously complimentary. Fortunately this concept falls into the latter. I know Nooka and its head henchman Matt Waldman so I can say with certainty, this concept watch takes the Nooka DNA and twists it into something new. Kudos.
Designer: Mario Troise