Slow and Steady Wins EDL 2010, The Snail!
Eight amazing designers from around the would took turns presenting their ideas to a panel of four very tough judges. We were taken aback by the amazing mockups Electrolux provided. This was a dream come true for many as it is often rare to see a physical model of your design. We felt nervous at the pit of our stomachs for them. The judges scrutinized every nuance of each concept. They praised what needed to be praised, but made sure each designer knew where the flaws were – perhaps a good lesson.
EDL 2010 flickr gallery


















