For kids, there’s almost no scarier experience than a visit to the doctor. In the same thread as gentle nurses and hospital clowns, Pick is designed to alleviate some of the stress and anxiety caused by routine checkups. Specifically, the playful Pick system prepares kids for blood tests in a positive manner. Each “egg” contains a plastic syringe, metal spring, small whistle (connected to the tip of the syringe), and a 2D layout of a bird made of flexible plastic. Using the tools, the child assembles the toy, having fun while being exposed to medical instruments so they are familiar and fun rather than scary and foreign when it comes time to draw blood.
Designer: Ido Abulafia