Now this is a Jag

Without looking, take a minute to describe what you imagine a Jag looking likeā€¦ chances are, you just described the classics AND the modern Jaguar XK-I concept. It’s an automotive brand that relies heavily on its name; a name originally synonymous with dramatic curves, top-notch materials, thoroughbred British performance, and overall star-quality of the earlier 50s and 60s models. It’s nice to see a Jag concept that embodies the roots of the brand when it was in its prime!

Designer: Mudit Gupta