It’s Zero Wherever You Like

My designer friends are going to appreciate the ‘0 Point Ruler’, one that gives you the flexibility to start point zero from wherever you like. The ruler is basically a pressure-sensitive touchscreen strip that has digital markings. It tanks up juice via a few good swirls around your finger and is easy to use. I love it for its innovative streak and peaceful marriage of technology.

0 Point Ruler is a 2012 iF Design Talents Winner.

Designers: Chul Sung Ahn, Chang Dae Jeon, Da Hye Lee & Hee Chul Kwak