Regarding Beauty in Audi

A fabulous design comes to my internet doorstep today, Amar Vaya, a designer who takes extra philosophical time in designing a car, one called Axiom in this case. Branded with the Audi name, the Axiom is an exercise in emphasizing the idea of “beauty” within the tradition of Audi’s idiom. What’s that mean? It means it’s gotta look like an Audi. People HAVE to know that it’s an Audi when they first peek at it. But right before or right after that, their next thought has to be “wow, that is quite the sight to behold, wouldn’t you say so? Yes, yes I would.”

Has Amar Vaya done it? Let’s take a look here. Vaya notes that success and progress through technology are tenants of the Audi brand, indeed that is one of the main driving forces behind them. Through this, Vaya promotes the Axiom as hope through progress, a freedom or refuge from an uncertain world as you sit inside a shell of futurism.

The second area where Vaya explores beauty through Audi is time. Through what Vaya describes as the “history, wisdom, knowledge, and legacy” of Audi especially through their design and technological advances, the Axiom describes all of this aesthetically.

Power, agility, beauty, Audi. Hotness, Vaya.

Designer: Amar Vaya

30 Comments

  • Confucius says:

    Nice presentation, I can see styling cues from a few different cars in there, R35, supra, Evo10. But mashed together well!

  • Confucius says:

    Nice presentation, I can see styling cues from a few different cars in there, R35, supra, Evo10. But mashed together well!

  • mif991 says:

    Nice job. The shiny renderings look slightly unfinished though. But the sculpted side views are well done. Say hello to Jess Harder over at Audi CA.

  • mif991 says:

    Nice job. The shiny renderings look slightly unfinished though. But the sculpted side views are well done. Say hello to Jess Harder over at Audi CA.

  • Audi Build thibaby boy machine, Id rent & drive one, like your R8.
    Nice job.

  • Audi Build thibaby boy machine, Id rent & drive one, like your R8.
    Nice job.

  • Kevin says:

    Great job. However, I get Mitsubishi Eclipse on steroids over Audi.

  • M_Crow says:

    With so many great designs on the web, why is it that futuristic looking cars are always designed to be of the high end range and not designed for mass produce?

    • deficit says:

      maybe its because the materials and technologies in the cars are way tooo expensive for mass production… DERRR!

    • deficit says:

      maybe its because the materials and technologies in the cars are way tooo expensive for mass production… DERRR!

  • efs says:

    oh my god. great job? just ugly. what are all comments here???

  • jjj says:

    mmmmmmmmmmm No

  • jjj says:

    mmmmmmmmmmm No

  • T Palm says:

    I'm kinda seeing a little Aston Martin in the tail end and some Bently in the profile.

    efs-To each his own

    • bryce says:

      im guna have to agree with that. i do see a huge aston martin resemblence. sorry for my horrible spelling

  • T Palm says:

    I'm kinda seeing a little Aston Martin in the tail end and some Bently in the profile.

    efs-To each his own

    • bryce says:

      im guna have to agree with that. i do see a huge aston martin resemblence. sorry for my horrible spelling

  • so cool design! Puts the A in audi :) well done!

  • so cool design! Puts the A in audi :) well done!

  • shapewear says:

    I feel like this has a resemblance with aston martins cars.

  • shapewear says:

    I feel like this has a resemblance with aston martins cars.

  • Kristjan Sæmundsson says:

    Like a few others all I can think of is Aston Martin meats Mitsubishi Eclipse… if it didn't carry the Audi badge there would be no way of knowing

  • Kristjan Sæmundsson says:

    Like a few others all I can think of is Aston Martin meats Mitsubishi Eclipse… if it didn't carry the Audi badge there would be no way of knowing

  • Ouch, really? says:

    I think it's a beautiful car, but I must point out that it's tenets* not tenants. Success and progress through technology do not live or rent space in the Audi brand, they are principles of the Audi brand. Just a thought.

  • Ouch, really? says:

    I think it's a beautiful car, but I must point out that it's tenets* not tenants. Success and progress through technology do not live or rent space in the Audi brand, they are principles of the Audi brand. Just a thought.

  • See this is one of the problems with these designs. They never make the car. If they make this car they wouldn't be able to keep up with demand.

  • iedei says:

    this doesn't look like an Audi at all.

  • iedei says:

    this doesn't look like an Audi at all.

  • sean says:

    mmmmmmmmmmmmmmm YES!!! Well Done!! 😉

  • Crnchy says:

    This concept makes the R8 looks bad!

Comments are closed.