Flashback Fridays: Apple Computer

In 1991 the Apple we know so well today was totally different. Steve Jobs had not yet returned to the company. Apple’s new focus was to diversify its core technologies beyond the scope of computers and CEO John Sculley was not shy about sharing the company’s secrets unlike the iron curtain Apple hangs today. Let’s take a step back and check out some of these concepts from yesteryear.

Credit: Zacislost


GPS and database mapping similar to Google Maps, except for the bicycler. Voice instructions, UI navigation via tilt ball, portable printing, and syncing.


Cellular wristtop computing. Making phone calls on the go while having complete access to your computer’s files. UI navigation via rollerball and wireless printing. Experimentation with high contrast monochrome displays that look like e-ink displays of today.

Multifunctional Handheld Computers and Currency Exchangers

Small devices abound in the company’s portfolio. In this handheld device, we see Apple experimenting with a simple click-wheel interface – later to become synonomous with iPods. They even imagined digital currency exchangers that can convert one form of paper money into another.

Super Computers

Before there were the steel tower Macs, Apple’s top tier line of computers were called Quadras. They featured off white monolithic tower designs with the obligatory horizontal etching found on all Macs at the time. This concept demonstrates how Apple is beginning to design machines to utilize space better. No longer should they stand out as sore thumbs, but blend in and hide their computing prowess with doors, slits, complete with cable organization.

Entertainment Hub

There was a time when Apple considered expanding into the realm of home entertainment. Devices that looked sexy enough to fit in modern living rooms. Concepts with flat screens, projection technologies, and even intergrated computers (cough: iMac).

Portable Computing

During this time, Apple outsourced almost all of its design and there was a real focus on miniturizing the computing experience for mobility. They envisaged desktop computers specifically for work cubicals and even what looks like precusors to handheld computers like the Sony UX and OQO.

Graphics Professionals

Apple still dominated the print and publishing world. There was a real need to understand what digital artists needed from their computers. The single button mouse just wasn’t gonna cut it. Apple prototyped a whole range of pointer contraptions to fulfill every niche. They even saw a need for a pen tablet, 15 years before the Wacom Cintiq came to market.

The Future

Before the return on Steve Jobs, Apple looked for a way to evolve their design DNA. The monolithic off white forms turned dark. Extreme geometry was introduced and for a time, Apple’s army of designers envisioned a future of dark, sleek appliances unlike anything else in the computing world. Several black Macintoshes were even produced but when Steve Job returned to the helm in 1997, that design aesthetic was killed off and the translucent iMac was born.


  • Klappstuhl says:

    ‘Could start the whole flame wars about Microsoft/Mac right now, but I really could care less. It’s the consumers choice after all.

    But you have to give credit where credit is due, and that is the Design Team behind Apple and their Products. Good Job. The Company wouldn’t be where it is now if it wasn’t for them.

  • 彭善忠 says:

    一个时代的开始 也或许是一个时代的结束?

  • 彭善忠 says:

    一个时代的开始 也或许是一个时代的结束?

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