To Shoppy with a Shoppy

Any good industrial designer with a mind for helping out his or her society has a list of things that haven’t been improved upon lately. Next on Junji Kawabe’s list is the shopping cart. With a hot orange color scheme and his sights set on a super cute name ready for tagging [Shoppy!], Kawabe’s well on his way!

Explore if you will for a moment the art of creating the new and improved shopping cart. Glance upon the thought process of Junji Kawabe and find the extreme reality-fingers reaching out and touching all the parts of the cart taken for granted. From the ease of theft to the feelings of the child sitting in the now-towering seat, Junji Kawabe leaves no plastic unbent.

Have you seen a cart like this lately? And did it have a big red and white target on the side of it?

Get plastic, everyone!

Designer: Junji Kawabe


  • zippyflounder says:

    its made of polyE, not the srongest metal out there and the cantaliverd bottom tray is only good for carring some paper towels not a bag potatos or a case of soda. Ok for some apps it might work, but realy nothing wrong with good old steel, its one of the most recycled materials right now, is cheap to fab with minimal tooling.

    • Shane says:

      the problem with metal is shopping trolley’s here cost about $1000 each, go missing all the time and are battering rams in the parking lot. i’d rather sacrifice the stores shopping trolley than my car

  • Nico says:

    It reminds me an IDEO’s project I saw time ago, but it’s pretty cool anyway…

  • Mitch says:

    This cart would never hold up in a real world.
    The designer may want to understand EN 1929-1
    European standard requirement for trolleys.
    Designer dosn’t understand product loading,tipping, nesting, cart collection,weather issues or the properties of plastic.
    It just a pretty picture and a useless model.

  • laura anne says:

    where’s the brake? every cart should have brakes so they don’t slam into other cars/people/carts/etcetera

  • Anne says:

    FWIW, I dislike Target (plastic) carts. Wire carts are already unsanitary. Plastic ones will be even more so. Egh! Figure out how to get stores to wash carts (any carts, metal or plastic) after EVERY use and things will be good.

    BTW, that rack under the cart doesn't look like it could handle a 10lb bag of potatoes and a few bottles of soda without collapsing. Or big bags of pet food.

  • Just want to say your article is as astonishing. The clarity to your post is simply
    cool and that i can assume you’re an expert on this subject.
    Well together with your permission allow me to grab
    your feed to keep up to date with imminent post.
    Thanks 1,000,000 and please keep up the gratifying work.

Comments are closed.