Redesigning GM

GM car designers, with instructions to innovate, are focusing on the driver’s tactile experience, infotainment needs and more. General Motors’ cars have long lagged behind Japanese competitors in terms of reliability and quality. Now, the design-driven turnaround initiated four years ago by the company’s top brass is finally producing significantly improved 2007 and 2008 models.

Key Fob – Designers take cues from jewelry when it comes to key fobs, the remote controls that can unlock doors and even start vehicles from a distance. They pay special attention to a fob’s weight, aiming to give it a luxurious heft without making the piece a burden to carry.

Luxury Lighting – Another area in which GM designers have made big leaps is ambient cabin lighting. New vehicles take cues from recessed lightings in luxury homes, incorporating subtle sources of light throughout car cabins. Here, a prototype blinker stalk sports a small light to make it easy to locate in the dark.

High-Tech Rearview – The adoption of integrated cameras into vehicles is taking more time than some had predicted. Common are cameras that give drivers a clearer view of what’s behind themthink hulking SUVsbut this prototype rearview mirror shows how video could be incorporated into slide-out LCDs.

Source: BusinessWeek

4 Comments

  • I actually hate all these sorts of keys and things… Lets put cars back to the way the used to, with class.

  • stephen russell says:

    GM needs 2 do much more IE below:

    o hire Luigi Colani to design cars & trucks for Co.
    o have Yanko Design do some auto works.
    o Go Hi Tech
    o Modernize plants
    o Combine plants
    o CUT labor costs.
    o Reneg labor contracts.
    o Sell GM Hqs or lease office spaces in hi rise.
    o Recycle the Firebird under Chevy name?
    o Make cars more Aero, Hybrid & Hi Tech
    o Build RR Train cars
    o Use idle plant space for New companies
    o Hire Non Auto blood for GM
    o hire say the mgr of the US Corvette club to oversee Corvette Design & Prod alone?
    o Revive El Camino pickup car.
    o Revive El Dorado with mini block hybrid V8 Front wheel drive.
    o Bose sound system
    o Think Outside the Box
    o Estd GM Research Lab in NV or AZ for testing
    o Make Hybrid Vette coupe.
    & much, much more.

    Hire Yanko Design for other miscl projects alone worldwide for GM Ops

  • SRM says:

    Was’nt it Gm that built an electric car in the early 80’s for california? Then took them all back and destroyed them, deceiding instead to sue california for creating pollution and fuel consumption restrictions? American car company’s can’t build transportation devices that reflect good values simply because the people in power don’t have good values! Just imagine where GM would be today with 25 years of practical R & D in the real world if they had’nt deceided burning oil was more important! I’m twelve years old and I can see the truth, but like my dad says, life is about value, and america displays her’s, all we have to do is look.

  • I think, that you are mistaken. Let’s discuss.

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